exceeding industry standards for over 20 years.

What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids and adults with sensitive skin.

Join us and our loyal fans on our mission to only create the safest plant based products to soothe, nourish and smooth out life’s rough patches the green way: one baby, one kid, one family at a time.

From Head.... To Toe

We're obsessed with purity and sustainability in every part of our process, from ingredient selection to manufacturing to packaging and beyond. Our testing standards are what's called "best in class," meeting or exceeding the highest standards in the world, so you can be sure you are bringing home the cream of the crop.

The result is calmer, happier babies with soft, radiant skin and moms and dads who can rest easier knowing that they haven't brought another unsustainable, toxic product into the house. It's not long before the rest of the family gets in on the secret, because why not?

Baby's face

a whole
ltta good!

The result of all this care is a happy, healthy and loyal family of customers with soft, radiant skin who can rest easier knowing they haven’t brought another unsustainable, toxic product into the house. And we’re beyond thrilled to be recognized for the work that we do.

OUR ORGANIC
CALENDULA FIELD

Calendula is a flower that’s been used to soothe skin for centuries and is also one of our key ingredients. We were on a quest for a higher quality, more potent Calendula flower. So eventually, as we often do, we took the matter into our own hands. In 2011 we started growing calendula on our own certified organic farm in Santa Barbara County, CA. Six months later, we developed a super-concentrated, pure, certified organic calendula extract from our first harvest.

In 2016 we planted our first plot of French lavender. Stay tuned, one day soon we will be using our own lavender! Growing these flowers under our watchful eye is just part of the rigorous program of quality control we implement across all of our operations and one big reason we’ve been trusted to keep babies and families safe for more than 20 years.

We only work with the best ingredient suppliers. And if we can't find the right supplier, we'll grow it ourselves.

Jessica Iclisoy Founder/CEO, California Baby

OUR PREMIUM CALENDULA EXTRACT

After starting our own organic farm, we took things to the next level. We believe so strongly in the soothing power of calendula that we refined every step of the extraction process to make our calendula oil even more pure, effective, and soothing. We extract the active ingredient in our own facility and with a slow, multi-step process we create a calendula infusion like no other. The result is a super-concentrated, pure extract which means you now get more of the soothing benefits of this amazing flower in every bottle.

Meet Jessica!

Picture of Jessica
Picture of Jessica

Jessica iclisoy

Founder/CEO,
California Baby

California Baby founder Jessica Iclisoy has always questioned the status quo. While pregnant with her first child, she began to think deeply about how to live a healthier, more natural lifestyle. Shocked to discover carcinogens in products for newborns, she set out to find a better option. There wasn’t one. So she found plant based substitutes for unsafe cleansing and fragrance ingredients and used them to develop her own recipe for a gentle, calming shampoo & bodywash. Word of mouth spread quickly, and soon a business was born. Bubble bath, lotion and sunscreen followed and before she knew it, she had inspired Whole Foods to create a baby care department and became the first plant based brand in the natural personal care industry to go mass in Target stores.

Over the next two decades, the power of Jessica’s passion and the exceptional quality of the products grew California Baby exponentially, years before the term “organic” was commonly used. Today, there are about 90 products in the California Baby range, including a collection just for kids and teens. Pet and home goods lines will launch soon. Still a pioneer in her industry, Jessica and everyone at California Baby continue to challenge the status quo, always pushing for better, more pure, and more sustainable solutions for our family and yours.

Proudly
Woman-Owned & Operated

We're beyond thrilled to be certified Women's Business Enterprise/WOMEN OWNED™ by the Women's Business Enterprise National Council (WBENC). This respected organization has officially validated that California Baby is owned, controlled, operated and managed by a woman.

I like setting a higher and higher standard for the industry, it is the best way I know to bring about real change.

Jessica Iclisoy Founder/CEO, California Baby