Home > Support the Fight Against Breast Cancer
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A portion of the proceeds of our celebrated I Love You™ line of products are donated to the California Breast Cancer Research Program. Each product is specially blended to encourage relaxation and relieve tension.
The California Breast Cancer Research Program (CBCRP) was established pursuant to passage by the California Legislature of the 1993 Breast Cancer Act. The program is responsible for administering funding for breast cancer research in the State of California.
The mission of the CBCRP is to eliminate breast cancer by leading innovation in research, communication, and collaboration in the California scientific and lay communities.
- The CBCRP is the largest state-funded research effort in the nation and is administered by the University of California, Office of the President
- The CBCRP is funded through the tobacco tax, voluntary tax check-off on personal income tax forms, and individual contributions
- The tax check-off, included on the personal income tax form since 1993, has drawn over $7 million for breast cancer research and funded 45 grants
- Ninety-five percent of our revenue goes directly to funding research and education efforts
- The revenue is used to make grants for California scientists and community researchers to find better ways to prevent, treat and cure breast cancer
- The CBCRP supports new approaches that other agencies may be reluctant to support, such as research on cow viruses, Tibetan herbs, and snake venom
- Since 1994, the CBCRP has awarded over $189 million in 803 grants to 95 institutions across the state. The CBCRP supports innovative breast cancer research—cow viruses, Tibetan herbs, snake venom—that might otherwise go unfunded. With continued investment, the CBCRP will work to find better ways to prevent, treat and cure breast cancer.
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