Suggested Retail Prices are provided as a guideline only. We recommend that retailers not exceed the "40% SRP" or discount below the "Low SRP."
Description	Size Oz.	Unit Cost	Low SRP	Ideal SRP	40% SRP
Shampoo & Bodywash: “Calming”	17.5	$12.25	$18.38	$19.99	$20.42
Shampoo & Bodywash: “Calming”	8.5	$6.97	$10.46	$11.49	$11.62
Shampoo & Bodywash: “Super Sensitive”	8.5	$6.97	$10.46	$11.49	$11.62
Shampoo & Bodywash: “Tea Tree & Lavender”	8.5	$6.97	$10.46	$11.49	$11.62
Shampoo & Bodywash: “Swimmer’s Defense”	8.5	$6.97	$10.46	$11.49	$11.62
Shampoo & Bodywash: “Calendula”	8.5	$6.97	$10.46	$11.49	$11.62
Hair De-Tangler Spray: “Calming”	8.5	$6.97	$10.46	$11.49	$11.62
Hair Conditioner: “Calming”	8.5	$6.97	$10.46	$11.49	$11.62
Hair Conditioner: “Calendula”	8.5	$6.97	$10.46	$11.49	$11.62
Hair Conditioner: “Super Sensitive”	8.5	$6.97	$10.46	$11.49	$11.62
Hair Conditioner: “Swimmer’s Defense”	8.5	$6.97	$10.46	$11.49	$11.62
Handwash Antibacterial	19	$12.59	$18.89	$19.99	$20.98
Handwash Calendula	19	$12.59	$18.89	$19.99	$20.98
Handwash Super Sensitive	19	$12.59	$18.89	$19.99	$20.98
SPF 30+ “Everyday/Year-round” Sunscreen	2.9	$12.59	$18.89	$19.99	$20.98
SPF 30+ “Citronella” Sunscreen	2.9	$12.59	$18.89	$19.99	$20.98
SPF 30+ “No Fragrance” Sunscreen	2.9	$12.59	$18.89	$19.99	$20.98
SPF 30+ Sunblock Stick: Everyday/Yr-round	0.5	$9.09	$13.64	$14.99	$15.15
SPF 30+ Sunblock Stick: No Fragrance	0.5	$9.09	$13.64	$14.99	$15.15
SPF 18 Moisturizing Sunscreen: EvDay/Yr-Round	4.5	$12.59	$18.89	$19.99	$20.98
SPF 18 Moisturizing Sunscreen: No Fragrance	4.5	$12.59	$18.89	$19.99	$20.98
Soothing & Healing Spray	6.5	$8.37	$12.56	$13.49	$13.95
Natural Bug Blend Bug Repellent Spray	6.5	$8.37	$12.56	$13.49	$13.95
Citronella Summer Lotion	6.5	$8.37	$12.56	$13.49	$13.95
Everyday Lotion (w/pump): Calming	6.5	$7.00	$10.50	$11.49	$11.67
Everyday Lotion (w/pump): Super Sensitive	6.5	$7.00	$10.50	$11.49	$11.67
Everyday Lotion (w/pump): Calendula	6.5	$7.00	$10.50	$11.49	$11.67
Bubble Bath: “Overtired & Cranky”	13	$8.75	$13.13	$13.99	$14.58
Bubble Bath: “Calming”	13	$8.75	$13.13	$13.99	$14.58
Bubble Bath: 13 “Chamomile & Herbs”	13	$8.75	$13.13	$13.99	$14.58
Bubble Bath: “Colds & Flu”	13	$8.75	$13.13	$13.99	$14.58
Bubble Bath: “Light & Happy”	13	$8.75	$13.13	$13.99	$14.58
Bubble Bath: “Super Sensitive”	13	$8.75	$13.13	$13.99	$14.58
Bubble Bath: “I Love You”	13	$8.75	$13.13	$13.99	$14.58
Bubble Bath: “Party”	13	$8.75	$13.13	$13.99	$14.58
Bubble Bath: “Calendula”	13	$8.75	$13.13	$13.99	$14.58
Pure Essential Oil: Colds & Flu	0.5	$8.75	$13.13	$13.99	$14.58
Pure Essential Oil: Resistance Builder	0.5	$8.75	$13.13	$13.99	$14.58
Pure Essential Oil: Overtired & Cranky	0.5	$8.75	$13.13	$13.99	$14.58
Pure Essential Oil: Calming Bedtime	0.5	$8.75	$13.13	$13.99	$14.58
Pure Essential Oil: Therapeutic French Lavender	0.5	$8.75	$13.13	$13.99	$14.58
Pure Essential Oil: Therapeutic Tea Tree	0.5	$8.75	$13.13	$13.99	$14.58
Essential Oil Blend: Bathroom Freshener	0.5	$8.75	$13.13	$13.99	$14.58
Aromatherapy Spritzer: “Overtired & Cranky”	6.5	$8.37	$12.56	$13.49	$13.95
Aromatherapy Spritzer: “Calming”	6.5	$8.37	$12.56	$13.49	$13.95
Aromatherapy Spritzer: “I Love You”	6.5	$8.37	$12.56	$13.49	$13.95
Aromatherapy Spritzer: "Colds & Flu"	6.5	$8.37	$12.56	$13.49	$13.95
Aloe Vera Cream	2	$8.05	$12.08	$12.99	$13.42
Moisturizing Cream; “Calming”	2	$6.27	$9.41	$9.99	$10.45
Moisturizing Cream; “Calming”	4	$9.45	$14.18	$14.99	$15.75
Calendula Cream general & diaper	2	$8.05	$12.08	$12.99	$13.42
Massage Oil (w/pump): ‘Calming’	4.5	$7.67	$11.51	$12.49	$12.78
Massage Oil (w/pump): ‘I Love You’	4.5	$7.67	$11.51	$12.49	$12.78
Massage Oil (w/pump): 'Overtired & Cranky'	4.5	$7.67	$11.51	$12.49	$12.78
Massage Oil (w/pump): Colds & Flu	4.5	$7.67	$11.51	$12.49	$12.78
Massage Oil (w/pump): Super Sensitive	4.5	$7.67	$11.51	$12.49	$12.78
Calming Non-Talc Powder/canister	2.5	$7.00	$10.50	$11.49	$11.67
Calming Diaper Rash Cream/tube	2.9	$7.00	$10.50	$11.49	$11.67
Non-burning &Calming Diaper Area Wash-spray	6.5	$7.00	$10.50	$11.49	$11.67
Newborn Tote: 2.5 oz. Calming™ Powder, 6.5 oz. Calming™ SBW; .5 oz. Dpr Rash Cream, Calendula Cream.	Mixed	$13.99	$20.99	$19.99	$23.32
Bubble Bath Tote 2 oz.: 7 bubbles, w/ toy	2	$15.39	$23.09	$22.49	$25.65
Suncare Basics Tote SPF30 No Frag. Stick, 2 oz Swimmer’s Defense SBW and Conditioner, Soothing & Healing Spray; .5 oz. - 2 SPF Lotions, Calming™ Moisturzing Cream; Designer UV sunglasses.	Mixed	$20.30	$30.45	$31.99	$33.83
California Baby Designer Sunglasses		$8.10	$12.15	$11.99	$13.50