Finding a Groove, and an Audience
By the time my second son was born, I had turned my kitchen experiments into a thriving business. Introduced in 1995 with a single hit product - Calming Shampoo & Bodywash - California Baby® now encompasses over 80 pediatrician and dermatologist recommended products that span hair care, diaper care, mineral-based suncare, bath fun, wellness, and more. Celebrity moms such as Julia Roberts, Halle Berry, Katie Holmes and Courtney Cox, to name a few, are fans of the brand and it's achieved cult status in corners of the globe from Singapore to Switzerland. I'm proud to say that California Baby continues to innovate and grow, going beyond green and committing to developing completely sustainable practices from formulas to processing to packaging and even the materials used in our LA showroom. California Baby has since set a standard far beyond what was possible when I started in my kitchen.
California Baby® Officially Powered by Women
At California Baby®, we’re constantly challenging the status quo. Whether that means buying our own organic growing fields to ensure the best ingredients or nurturing, empowering and promoting women to make sure women’s voices are heard in a male-dominated industry. That’s why we’re beyond thrilled to be WBENC-Certified Women’s Business Enterprise / WOMEN OWNED™ by the Women’s Business Enterprise National Council (WBENC). The organization has officially validated that California Baby® is owned, controlled, operated and managed by a woman.
2013 NAWBO Leadership Award
I'm proud to have been recently recognized by the National Association of Women Business Owners (NAWBO) with a Leadership Award. The organization selects exemplary women entrepreneurs who are leaders and role models within their industry and community.
The award specifically honed in on what we at California Baby have done to go "outside the box," taking risks, creating and then leading the market to ever higher standards for purity and sustainability in both ingredients and processes. It was indeed a great honor.More Awards >