| New or Removed | In |
Why |
New ingredient |
hydrolyzed (extracted in water) quinoa |
Adds strength and shine to hair. Non-gluten protein. |
New ingredient |
xanthan gum USP* |
Natural gum adds thickness; USP purity. |
New ingredient |
brassicyl isoleucinate esylate and brassica alcohol (conditioning waxes from the cabbage plant family) |
Green Chemistry ingredient that is enzymatically processed, a very simple and eco-friendly way to process. Conditions hair. |
New ingredient |
cetearyl olivate and sorbitan olivate (olive) |
Olive-based emulsifier, in the same class of fatty acids such as cetyl alcohol. |
REMOVED |
Substituted with new ingredient: rosmarinus officinalis leaf extract (rosemary) antioxidant |
Antioxidant. Most vit E comes from soy or egg; we specified ours from coconut, the supply of which became unreliable, so we found this fabulous extract from rosemary. This is NOT rosemary oil, but an isolation of the anti-oxidant property. It is very concentrated, so we do not have to use a lot to get the desired affect. Anti-oxidants protect oils from going rancid. |
New ingredient |
phytic acid (rice source) |
This is a booster to our non-biocide preservative system. Very gentle and non-irritating. |
REMOVED |
Substituted with new ingredient: caprylhydroxamic acid (amino acid) (and) glyceryl caprylate |
These new ingredients are from the same class of amino-acids and they are naturally derived from coconut. Used in creams and lotions. |
Substituted with new ingredient: gluconolactone (corn) (and) sodium benzoate. |
Approved by Ecocert for use in organic skin care. Excellent safety profile for skin care. Sodium benzoate has a superior safety score on the cosmeticsdatabase.org. Used in washes and bubbles. |
|
REMOVED |
Salix alba (willow bark) |
Requested by customers with salicylate sensitivities; not vital to the formula, perfectly fine to remove. |
REMOVED |
Citrus Seed Extract (grapefruit) |
Requested by customers with citrus sensitivities; not vital to the formula, perfectly fine to remove. |
REMOVED |
Bentonite clay (powder) |
Utilizing kaolin clay USP as the sole moisture absorbing ingredient |
New ingredient |
Rice concentrate (powder)/organic |
Added for soothing properties. Organically grown and processed. |
REMOVED |
Substituted with new ingredient: Organically grown canola oil |
Unsteady supply of safflower oil that met our specifications. Utilizing organic canola oil produced in a single item facility to ensure no cross contamination with nuts. |
New ingredient |
Organically grown flax seed oil |
Added to massage oils; rich in essential fatty acids; produced in a single item facility to ensure no cross contamination with nuts. |
*TERM TO NOTE: |
United States Pharmacopeia (USP) |
Denotes highest level of guaranteed purity. Pharmaceutical grade. |
Note that any changes in the order on the ingredient listing is to due to increased concentration of the material; we use a smaller % but receive increased activity.
Why make product changes?
Since 1995, I have been relentless in my quest to make the safest, most effective natural and organic products available for you and your family. I have always been committed to utilizing Green Chemistry and remaining at the forefront of the eco-friendly movement.
In response to an increase in food and nut allergies, I made a major change to our formulas in 2003 by removing tree nut ingredients such as kukui, hazelnut and babassu from our products, leaving all coconut-derived ingredients intact (as coconut, the seed of a drupaceous fruit, is not typically restricted in the diets of people with tree nut allergies). Again in 2007, I decreased the thickness of our shampoos to accommodate dispensing from our new eco-friendly, post-consumer (PCR) plastic bottles.
Today, I am once again improving our products to make them even more safe, eco-friendly, and effective than before. The changes and additions I made bring us one step closer on our path to creating fully certified organic bath products. Our entire line ranks in the 0-2 (low hazard) range for safety in The Environmental Working Group’s (EWG) cosmeticsdatabase.org. Our non-chemical sunscreens consistently rank in the top ten for safety and effectiveness.
As a mom and entrepreneur who has dedicated my life to creating the very best, truly natural products for families, I deeply appreciate the support from you, our dedicated customers, that I’ve received throughout the years. I look forward to continuing to bring you products made from Mother Nature’s best ingredients for years to come.
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